Getting Funky w/ Anonymous Content
December 21st 2006 02:33
Category: No Category
What do David Fincher (Se7en, The Game, Fight Club, Panic Room), Spike Jonze (Being John Malkovich, Adaptation), Michel Gondry (Eternal Sunshine of the Spotless Mind), Gore Verbinski (Pirates of the Caribbean), Garth Jennings (Hitchhiker's Guide to the Galaxy), Ang Lee (Crouching Tiger, Hidden Dragon), Gavin Hood (Tsotsi), Alejandro Gonzalez Innaritu (Babel), Wong Kar-wai, Guy Ritchie and Joaquin Pheonix (director of various music videos) have in common? They all work, or have worked for, Steve Golin's revolutionary Anonymous Content.
Designed to bring together a diverse collection of innovative filmmakers and creative talent and encourage them to work in feature film, music video and commercial projects (as well as writing, production and 'emerging media'), Anonymous Content has a reputation for innovation and has attracted the attention of major (and indie) film studios (Paramount, Warner Bros, Polygram, Miramax, Buena Vista, Tristar, Sony, Focus), musicians (think Blur to Beyonce, Beck to Bjork) and companies (Coca Cola, Nike, Adidas, Hewlett-Packard, MTV, BMW, Saab, VISA, Mastercard and so on) who are often so impressed with AC's cutting-edge style that they come back.
Based in Culver City, CA with offices in New York City and London, Anonymous Content was founded in 1999 by Steve Golin, who is also the CEO of the company. He previously ran Propaganda Films, a similiar talent agency where he had already been working with a few of these directors, including David Fincher.
If you have a taste for the eccentric you'll love browsing through the almost inexhaustible supply of video clips available on the crisply minimalist site. I've spent many happy hours perusing the contents of the portfolios, and still have a long way to go (there are up to twelve clips for each featured client).
Amongst the pieces you'll find include -
Motorola's Pebl commercial, directed by David Fincher:
When a meteor hits the earth, one of the jagged fragments it leaves endures dramatic upheavals in weather and environment, including electric storms, landslides, an ice age, and relocation to the sea... it finally ends up lying on a beach of pebbles, where it blends into its environment until a young woman comes across it, to whisper "Hello Moto" as she reaches for the stone-coloured block. A made-for-cinema commentary on evolution/climate change, this ad showcases one captivating landscape after another in quick succession.
Take a behind the scenes look at how it was made here.
Xelibri's 'Beauty For Sale' commercial, directed by David Fincher:
Jarring yet hypnotic, the concepts of beauty and fashion are dislocated and drastically redrawn, in a gorgeously CG-enhanced future.
Hewlett-Packard's Constant Change commercial, directed by David Fincher:
As a businessman strolls out of his HP office, the world around him rearranges itself every seven frames (that's more than once per second) - his clothes, the interior of the office, the view from the window, the people to be found in the office and even the lighting is in flux. As he reaches an elevator a voice-over announces "HP services and technology help the world's great companies face, manage and love change."
Watch a YouTube behind the scenes clip here.
Hewlett-Packard's Deleted Images commerical, directed by Garth Jennings:
A woman takes a picture of a guy in which he's silhouetted against the sun. When she deletes the image, he asks her "Where do all the deleted images go?" Cut to a silhouetted form walking into a white room to join some other odd-looking forms - a guy with a finger obscuring the top half his face, a guy featured only from the neck down, and various other inventive 'botched' images - sitting around or pacing the room. A soothing voice advises the inhabitants to await their fate, but not to take their deletion seriously.
REM's Imitation of Life video clip, directed by Garth Jennings:
Zooming in and out of complex party footage, we are invited to focus on the picture, one small section at a time- this makes the intricate interactions of the group more nuanced and interactive, especially when the tape is played backwards to further accentuate the often incongruous movement.
Les Jurnelles' Nike video, directed by Joseph Kosinksi, a clip which blurs the genre between music video and commercial:
A sultry, monochromatic tone poem, this futuristic video has art direction to die for.
Let me know which clips stimulate your imagination - www.anonymouscontent.com
EDIT: Read an article on Steve Golin here.
Designed to bring together a diverse collection of innovative filmmakers and creative talent and encourage them to work in feature film, music video and commercial projects (as well as writing, production and 'emerging media'), Anonymous Content has a reputation for innovation and has attracted the attention of major (and indie) film studios (Paramount, Warner Bros, Polygram, Miramax, Buena Vista, Tristar, Sony, Focus), musicians (think Blur to Beyonce, Beck to Bjork) and companies (Coca Cola, Nike, Adidas, Hewlett-Packard, MTV, BMW, Saab, VISA, Mastercard and so on) who are often so impressed with AC's cutting-edge style that they come back.
Based in Culver City, CA with offices in New York City and London, Anonymous Content was founded in 1999 by Steve Golin, who is also the CEO of the company. He previously ran Propaganda Films, a similiar talent agency where he had already been working with a few of these directors, including David Fincher.
If you have a taste for the eccentric you'll love browsing through the almost inexhaustible supply of video clips available on the crisply minimalist site. I've spent many happy hours perusing the contents of the portfolios, and still have a long way to go (there are up to twelve clips for each featured client).
Amongst the pieces you'll find include -
Motorola's Pebl commercial, directed by David Fincher:
When a meteor hits the earth, one of the jagged fragments it leaves endures dramatic upheavals in weather and environment, including electric storms, landslides, an ice age, and relocation to the sea... it finally ends up lying on a beach of pebbles, where it blends into its environment until a young woman comes across it, to whisper "Hello Moto" as she reaches for the stone-coloured block. A made-for-cinema commentary on evolution/climate change, this ad showcases one captivating landscape after another in quick succession.
Take a behind the scenes look at how it was made here.
Xelibri's 'Beauty For Sale' commercial, directed by David Fincher:
Jarring yet hypnotic, the concepts of beauty and fashion are dislocated and drastically redrawn, in a gorgeously CG-enhanced future.
A delectable-looking Xelibri phone
Hewlett-Packard's Constant Change commercial, directed by David Fincher:
As a businessman strolls out of his HP office, the world around him rearranges itself every seven frames (that's more than once per second) - his clothes, the interior of the office, the view from the window, the people to be found in the office and even the lighting is in flux. As he reaches an elevator a voice-over announces "HP services and technology help the world's great companies face, manage and love change."
Watch a YouTube behind the scenes clip here.
Hewlett-Packard's Deleted Images commerical, directed by Garth Jennings:
A woman takes a picture of a guy in which he's silhouetted against the sun. When she deletes the image, he asks her "Where do all the deleted images go?" Cut to a silhouetted form walking into a white room to join some other odd-looking forms - a guy with a finger obscuring the top half his face, a guy featured only from the neck down, and various other inventive 'botched' images - sitting around or pacing the room. A soothing voice advises the inhabitants to await their fate, but not to take their deletion seriously.
REM's Imitation of Life video clip, directed by Garth Jennings:
Zooming in and out of complex party footage, we are invited to focus on the picture, one small section at a time- this makes the intricate interactions of the group more nuanced and interactive, especially when the tape is played backwards to further accentuate the often incongruous movement.
Les Jurnelles' Nike video, directed by Joseph Kosinksi, a clip which blurs the genre between music video and commercial:
A sultry, monochromatic tone poem, this futuristic video has art direction to die for.
Let me know which clips stimulate your imagination - www.anonymouscontent.com
EDIT: Read an article on Steve Golin here.
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Comment by Jimbo
Comment by postmoderncritic
Postmodern Critic
Relativity Watch
Padsoc
I saw a trailer for a BMW Film production that Ang Lee directed at AC, I'll make sure to visit them next. I'm also curious about www.gorgeous.co.uk, as a few of their directors are featured.